Last Updated: March 31, 2026
If you’ve ever tried sneaking veggies into your kids’ snacks (or just love a clever twist on classic ice cream), you’ve probably heard of Peekaboo Ice Cream. This organic, veggie-infused brand turned heads on Shark Tank and briefly became a grocery-store favorite. But what’s the real story behind its net worth today? In this post, we break down the founder’s journey, the big pitch, post-show growth, and the latest 2026 valuation update — all in simple, straightforward terms.
Table of Contents
Who Is Behind Peekaboo Ice Cream? The Founder’s Inspiring Story
Jessica Weiss Levison launched Peekaboo Organics (doing business as Peekaboo Ice Cream) in 2018–2019 from Surfside, Florida. A former contract attorney and mom of two, she already owned Serendipity Creamery, a local scoop shop. Frustrated that her kids wouldn’t eat vegetables, Jessica created a delicious solution: premium organic ice cream with a hidden half-serving of veggies in every scoop — think spinach in mint chip or zucchini in vanilla.
The brand stood out for being kosher, all-natural, and kid-approved. By the time it hit national shelves, it was available in major retailers like Whole Foods, Kroger, and Safeway. Jessica’s story resonated with busy parents everywhere, turning a simple parenting hack into a real business.
Peekaboo Ice Cream’s Shark Tank Pitch: A $10 Million Valuation Gamble
In Season 12 of Shark Tank (Episode 8, aired December 2020), Jessica walked in seeking $800,000 for 8% equity — putting a bold $10 million valuation on the table. At that point, the company had already generated about $450,000 in sales and was in roughly 900 stores.
The Sharks loved the taste and the innovative “sneaky veggie” concept, but they pushed back hard on the valuation. Projections called for 3,000 stores and $5 million in sales the next year, yet the numbers felt ambitious with only one year of traction. Lori Greiner and Kevin O’Leary each offered $800,000 as a loan with equity, but Jessica turned them down — she wanted a true strategic partner, not just money. No deal was made, but the exposure changed everything.
Explosive Growth and Challenges Post-Shark Tank
Right after the episode aired, sales spiked dramatically. The brand expanded rapidly:
- Reached over 3,000 retail locations nationwide
- Won first place and a $200,000 grant in the California Milk Snackcelerator competition
- Added new flavors and even snack-sized packs
- Hit an estimated $3 million in annual revenue by 2021 (some reports pegged peak revenue closer to $4.5 million)
Here are the key milestones in bullet form:
- Pre-Shark Tank: $450,000 sales, 900+ stores
- Immediate boost: Massive online and in-store demand
- 2020 challenge: A voluntary product recall for possible Listeria (no illnesses reported)
- 2021 peak: Strong partnerships and continued retail growth
Unfortunately, momentum didn’t last. Social media went quiet after late 2021, the website showed everything “out of stock,” and the store locator stopped working. By 2022–2024, products disappeared from shelves and online. The company appears to have ceased operations around 2024.
Peekaboo Ice Cream Net Worth in 2026: What’s the Current Valuation?
As of early 2026, Peekaboo Ice Cream is no longer actively selling products. The official website, Amazon listings, and social channels have been dormant for years. Jessica still lists herself as founder and CEO on LinkedIn, but her focus has clearly shifted back to Serendipity Creamery.
Current net worth estimates are low because the brand is effectively dormant. Reliable update sites place the company’s value at roughly $5,000 — essentially residual assets with no ongoing revenue or inventory. At its 2021 peak, the business was worth several million based on revenue and retail footprint, but without fresh capital or a buyer, the valuation dropped sharply.
| Key Information | Details |
|---|---|
| Founded | 2018–2019 |
| Founder | Jessica Weiss Levison |
| Headquarters | Surfside, Florida |
| Shark Tank Ask | $800K for 8% ($10M valuation) |
| Peak Annual Revenue | ~$3M–$4.5M (2021) |
| Current Status (2026) | Operations ceased ~2024 |
| Estimated Net Worth | ~$5,000 (dormant brand) |
| Products Available | None (website shows sold out) |
Conclusion
Peekaboo Ice Cream is a classic Shark Tank tale of brilliant innovation, rapid growth, and the harsh realities of scaling a food brand. The veggie-infused ice cream concept was genius and briefly worth millions on paper, but supply-chain hiccups, market challenges, and the lack of a sustained partnership ultimately led to its quiet exit. While the brand itself is no longer active in 2026, Jessica Levison’s entrepreneurial spirit lives on through her successful creamery.
If you’re inspired by stories like this and want to explore careers in the booming food, beverage, or startup space, check out jobjoining.com for the latest job openings and opportunities. Who knows — your next big idea could be the one that sticks around for decades.